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Pop-Up Events

We bring together the best of both worlds—brick-and-mortar stores and online shopping—by offering incredible prices and the chance to try on your dress before you buy. This way, you can shop with confidence, knowing exactly how the dress fits and feels.

Our innovative pop-up business model keeps costs low without compromising quality or service. While our events are primarily self-serve, a trained professional is always on hand to assist with questions about fit or address any concerns you may have.

Experience shopping made simple, affordable, and stress-free!

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Military Appreciation

This is a sale that is only for military brides for their own weddings.  These sales will have a limited number of bridal gowns, bridesmaid gowns and mothers gowns that have been donated just for this purpose and are not available for sale to other brides.

  Bride must be active military or marrying active military. 

The 2025 sales are specific hours during the  4/19/2025 and 11/26/2025 shows.

Please select a miliary ticket and bring your military ID with you to the event.

​We thank you for your service!

Wedding Bouquet
Wedding Photography

The Haight
TheHaightElgin.com

The Haight is our main pop up location, these sales are open to all and are scheduled throughout the year. 

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The 2025 spring event is 4/17/25-4/19/2025

 The event registration link is here

  The Gowns For Good Pop-Up Sale Tickets, Multiple Dates | Eventbrite

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Tentative show dates

Summer sale is 7/5/25 - 7/6/2025

Fall sale is 11/24/25- 11/26/2025

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